Scope of BBA --- Bachelor in Business Administration

Management and administration form the core of any business’s success story, and the drivers of business management and administration are professionals who put in their expertise in managing business efficiently.
Business management involves making use of a company’s available resources in running and expanding the organisation’s operations, while at the same time ensuring efficient delivery of services to the company’s clientele.
Business administration takes care of handling the smooth functioning of different company operations - finance, marketing, accounting, management of information technology, projects, branding, etc.

 

Bachelor’s of Business Administration (BBA) is a popular course among students aspiring to venture into the world of management. It introduces them to the various aspects that form part of effective business management and prepares them to pick a specialised branch later on, mostly as part of the postgraduate study – Master’s in Business Administration (MBA).

Programme details  Bachelor of Business Administration (BBA) is a three year undergraduate course offered by both government and private institutions across the country. BBA is available as both regular and correspondence study. The overall objective of the course is to impart business and management skills to students and prepare them for their entry into the corporate world. 

 

The major topics covered in the course include business economics, accounting principles, finance and marketing management, business law, computer fundamentals, etc. Teaching methodology includes training through project work, presentations, visits to industries and even interaction with experts from different fields. Though the course is generalist in nature, some institutes offer a specialisation in the final year of study.

 

Students keen to pursue BBA will do well in this stream if they possess natural leadership qualities, good communication skills and a flair for management. 

 

The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

The specific objectives of the program are to:

- produce up-to-date, assertive and effective executives for business and other organizations

- prepare students for higher studies in business at home and abroad.

While this course provides an overview of business management in a nutshell, it doesn't offer much scope by itself, unless you follow it up with a good MBA. After which you will start off as an executive or assistant manager in any of the business organisations, manufacturing companies, export or trading houses, financial concerns, banks, NGOs, PSUs or multinational corporations. In the private sector, promotions are essentially based on your efficiency and enterprise, while in the public sector, seniority is the determining factor. Needless to say, the kind of job you will get and the salary you will be offered will to a large extent depend on the reputation of the B-school you graduate from.

It depend upon you that what kind of a job you can attend, in which field you are interested and how much time you can invest??? Bachelor of Business Administration (BBA) degree is earned after three-year colleges from business administration schools in universities.BBA degree program helps its students, in all round development and improvement of its students by providing them with the specific knowledge in the field of accounting, marketing, management, technology, or any other field of business.

The students of Bachelors in Business Administration (BBA) are blessed with organizational skills, full management concepts and business discipline with principle and relationships through graduate level courses. BBA students will the help of their organizational skill, helps to enlarge the management, by their decision-making styles, and handle the management well through their skilled and well organized planning’s.

The main objectives of BBA program is to expertise the students in the field of choices like, accounting, marketing , finance etc, that enhance organizational functions that develop the skill in particular areas of processing management through courses like information system strategies, global product management, emerging technologies, innovations in engineering, and project development and management.

If you have the right knowledge then there are several career options for you after you successfully complete your BBA Course. Thus your education is the foundation of your success in any field. The salary expectation after BBA ranges from a minimum 1.4 lac per annum and above. Moreover once you enter an organization your work which will speak on behalf of you and your educational knowledge.

 

Most of the students while pursuing BBA program also think of joining an MBA program. BBA program lays the basic platform for the students on the basis of which students can further explore the field of management education. BBA program is very beneficial for the non-commerce background students also who want to join the management field for exciting career opportunities.

Both government as well as private sectors offers exciting career opportunities to BBA graduates. Due to availability of more job opportunities after pursuing BBA program, students prefer pursuing professional courses such as BBA over regular graduation programs after completing class XII. Some of the domains where BBA graduates can be easily absorbed are as follows:

Finance Sector:--Different private and public sector banks which include ICICI, HSBC, Standard Chartered, YES Bank, Axis bank, SBI CAP and companies such as Delloitte offer various roles in finance sector such as financial analyst, management trainee, accountant etc to the BBA graduates. Most of the BBA graduates strive hard to join this sector.

Financial management is broadly concerned with the acquisition and use of funds by a business firm. In other words, FM is planning, directing, monitoring, organizing, and controlling of the monetary resources of an organization. FM scope may be defined in terms of the following questions:
1. How large should the firm be and how fast should it grow?
2. What should be the composition of the firm’s assets?
3. What should be the mix of the firm’s financing?
4. How should the firm analyze, plan, and control its financial affairs?

Functions Of Financial Management

1. Financial Planning: It is the duty of management to ensure the adequate funds are available to meet the needs of the business. In the short term, funds are required to pay the employers or to invest in stocks. In the middle and long term funds are required to make additions to the productive capacity of the business.
2. Financial Control: Financial control helps the business to ensure that it is meeting its goals. Through financial control the firm decides how much to invest in short term assets and how to raise the required funds.

3. Financial Decision Making: The three primary aspects of financial decision making are investment, financing and dividends. Investment must be financed in some way for which various alternatives are available. A financing decision is to retain the profits earned by the business or should it should be distributed among the shareholders via dividends.

Sales & Marketing:--BBA graduates can find ample job opportunities in sales and marketing field. Majority of BBA graduates are absorbed as management trainees, business development executives, marketing executives etc. Various companies providing sales and marketing profiles are SBI Life Insurance, Deutsche Bank, Nestle, Cadbury, Marico, Asian paints, Mudra, Leo Burnett etc. The aforementioned sales and marketing companies train the BBA graduates as per their company norms for delivering the required sales targets.

A career in marketing can take you in several different directions. Marketing in comprised of many facets and activities. You will find that there are many opportunities in marketing, but the common denominator of those opportunities is the sense of ownership over the product and/or service and the necessity to understand the customers needs and desires and then be able to translate those needs in the communication of your marketing strategy. That marketing communication can be done in several ways that is why a career in marketing opens several doors as a profession.
In the marketing profession your job will be to take a "generic" product and/or service and associate that product or service with a brand name. Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals job create, manage, and enhance brands. This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options. A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research.
The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. There are career tracks in marketing that you can follow. You can find many opportunities in marketing in the following categories:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations

Consultancy services:--BBA pass outs can also grab plenty of job opportunities in consulting services sector. Companies which recruit students include IBM, Accenture, Capegemini, Delloitte etc. Consulting is one of the emerging sectors with ample employment opportunities.

Human Resource Management:--BBA graduates can also seek a job in the human resources sector. Every firm has a HR department so students with interest in hiring activities, placements, performance evaluation, and appraisals can opt for a career in human resources.

Apart from the above mentioned job opportunities, BBA graduates can also enrol for professional courses such as CA and ICWAI which are very much in demand these days. They can enrol for post graduation courses such as MBA and MCA depending on their choice. The BBA pass outs can also opt for part time jobs and enrol for some short duration computer courses which will be an added advantage. The students interested in taking up government jobs can prepare for UPSC exams such as civil services and NDA (National defence Academy). The students also have good scope in fields such as accounting, real estate, information systems and entrepreneurship. The students can also prepare for bank entrance examinations for building a career in the banking domain.

So, a candidate pursuing a BBA program has endless opportunities in front of him. After completion of the BBA program, it’s up to the student whether he opts for higher studies or takes up any good job opportunity.

A degree in BBA equips students with the basic knowledge about corporate management and skills that help them understand the diverse functioning of a company. BBA graduates can find jobs in the sales and marketing divisions of organisations as members of sales teams or as management trainees. There are companies that recruit fresh BBA graduates, which can be a great learning opportunity for the latter. Armed with work experience, students with a BBA background can pursue Master’s in Business Administration (MBA) and gain specialisation in a specific management domain, though one might also follow up the BBA degree straight ahead with an MBA programme.