Marketing
Project Report ON Consumer Buying
Behaviour Computer Industry
INTRODUCTION
— COMPUTER INDUSTRY
Every one
knows the time of manual working and now we have different set of machines for
the different work, it makes our work very easy and fast. In these machines
computer is Wonderful invention of the men among the different machines and
result is that today this machine is ready to beat the man mind, but before
this computer was not as it looks and works today. In the age of 1940 computer was
invented by Americans for the purpose made easy the chemical equation, which
were used later on in Second World War as atom bomb, for which equations were
firstly made on computers. That time size was very big and requires a one room
space for this machine, but time to time technology advancement and its
necessity in different fields increase it utility and on the other hand
decrease in its size. Today computer is portable that we can wear it on wrist
as wristwatch. That is possible due to of the changes in the IC technology and
result is that today computer is emerged as big industry of the world. Computer
ranked as industry in the age of 1970 in USA and after that in other countries
of world, because it creates the lots of business, employment, business
resource, foreign exchange etc.TYPES OF COMPUTER INDUSTRY
Computer industry is broadly in two types.
1.
Computer Software Industry :- Computer software means all those application
programs, which we cannot touch but see and computer software industry means
that providing the business opportunities and employment in the field of
computer software development.
2.
Computer Hardware Industry :- Computer hardware means all those parts, which we
can touch and see and computer hardware industry means that providing the
business opportunities and employments in the field of computer software
development.COMPUTER INDUSTRY - MAJOR PLAYER IN INDIA
Computer industry has the number of player in each software and hardware industry in the world. Now we have a look over the major players of this industry in India. They are: -
Software Industry
|
Hardware Industry
|
TCS
|
INTEL
|
WIPRO
|
SEGATE
|
INFOSYS
|
HP
|
HCL
|
HCL
|
CISCO
|
MICROTEK
|
COMPUTER
INDUSTRY - THEIR SHARE :-
· In USA Computer industry shares the 48% of the
total income where as in INDIA it shares only 12% of the income and major
portion goes to software industry.
· In USA Computer industry provides the employment
about 5.5 Iakhs and in INDIA 78 thousands approx. yearly and also the major
portion goes to software industry.
· In USA 62% of population is dependent on the
computer industry and where as in INDIA this ratio only is 8% of population.
· In INDIA computer industry shares the 10.9% of
Export in form of software industry and 20 % of Import in form of hardware
industry.
· In India only the 6-computer hardware companies and
13 computer software industry companies are listed in Indian stock exchanges.
· Today the computer industry shares the 28.9% of the
total of world income.
· Today INDIA have 5computer behind 100 peoples and
whereas in USA ration is 98 computer behind 100 people.
AN
INTRODUCTION - DIFFERENT PROCESSORS BRANDS
INTRODUCTION
Everyone
related with the IT or Infotech knows that a processor is the one a chip “heart
of the computer”. There no. of companies that’s provides the sales support
services and product services worldwide. In India there are only no. of
companies that’s provides the computer processors for the home PC and as well
as for the office use. The each of the companies having the set of different
processors that’s are segmented on the basis of price and technology. Because
in the computer processor market the price and technology plays the
interchangeable role, but the technology advancement creates a mark able and
vital role as competitive weapon. The different companies that are present in
India, They are follows :-
Computer Processor Companies in India
|
INTEL
|
AMD
|
CYRIX
|
Celeron
|
In India
there is only four companies is exist, but present scenario tells about only
the three companies except Celeron because it’s near about to end from the
Indian processor market.
ABOUT
INTELIntel is the world first, largest processor manufacturing company. Intel was established in the age of 1960 with its first product a computer processor named with 8080 and after that in every decades Intel launched the many versions of the processor named in number terminology i.e. 8084, 8085 etc till the age, of 1980’s After 1980’s Intel uses name terminology of processor named Pentium—I, Pentium— 2 etc. With the advancement of technology in IC’s technology for the personal computers. After 1995 along with the processor and chipset Intel launched the motherboards and other networking peripheral i.e. Hub, Web-Camera, VGA cards and Network cards. After that Intel launches the processor for the PC as welt as for the servers named XEON and for notebook computers named Pentium—4 M. Intel keeps the range of products of different segments to meet out the competition and change. Intel R & D division is continuously engaged to come out with the latest state of the art product in the IT hardware sector. Today Intel is world’s only company that produces more than the 8 hardware devices for the computer with world best rated technology.
SOME
UNIVERSAL TRUTH ABOUT INTEL:- WHERE DOES INTEL STAND
· Intel is the 4th known brand In the
world and 2nd in the world Infotech scenario.
· Intel comes under the list of top 10 companies of
the world.
· Intel is first, largest and ranked as number one
processor and chipset manufacturing company in the world.
· Intel has presence in 45 countries worldwide but
has representatives in 22 offices around the world.
· Intel is only Company that has the first largest
investment in It Hardware Sector.
· Intel is an ISO—9001 and ISO—9002 company.
· Intel employs approximately 80,000 people in 45
nations worldwide.
· Intel satisfies the approx.92.5% of the IT people
worldwide.
· Intel is only World Company that produces more than
8 devices of computers.
· Intel is only world company that produces the all
type of processors i.e. server processors, PC processors, notebook processors
etc.
· Intel have their alliance and premium provider in
each of operating country.
· In India Intel enjoying the approx. 93% market
share of IT hardware since 1998.
ABOUT
INTEL IN INDIA
In India
Intel enjoying the approx. 93% market share of IT hardware since 1998. Intel
products in India in age of 1980’s but with their representatives in 1997. Now
in India Intel have one head office and two marketing office whose address are
below.
Intel
Head Office in India : -
INTEL INDIA TECHNOLOGY PVT. LTD.
136, Airport Road, Banglore
560017
Intel
Marketing Office in India :-
INTEL TECHNOLOGY INDIA PVT. LTD.
45, Tech Park, Mumbai
INTEL TECHNOLOGY INDIA PVT. LTD.
Gresco Corporate Center, Nehru
Place, New Delhi
INTEL -
PRODUCTS
INTEL has number of products that are used
worldwide computers. They are :-
· Processors
· Mother boards
· Chipsets
· Communication devices
· Storage products
Intel
processors are bringing desktop and notebook computing to new levels of speed
and convenience, and extending Intel® Architecture to new levels of technical
computing performance, offering you all the compatibility and reliability you’d
expect from Intel.
Highlighted
Processors products of Intel are: --
INTEL —
STRATEGIC ALLIANCES AND PREMIUM PROVIDERS
INTEL has eight strategic alliances worldwide and
premium providers are exclusive of operating country those provide the sales
support services and product services worldwide. They are: -
STRATEGIC
ALLIANCES
|
BEA
Alliance
|
IBM And
Intel
|
Microsoft
And Intel
|
Broad
vision Alliance
|
Oracle
Alliance
|
SAP And
Intel
|
SAS And
Intel
|
Intel
i2 Alliance
|
Premium
Provider in India
|
Provides
|
TCS
|
Customized
Business Software’s
|
IDBI
|
Financial
Assistance
|
N ICON
SYSTEMS
|
Hardware
Assistance
|
KARISHMA
SOFT
|
Doctors
Software
|
HCL
|
Assembler
|
HP
|
Assembler
|
ABOUT AMD
“The era
of technology for technology’s sake is behind us. Innovation driven by real
customer needs — ‘customer-Hector Ruiz
Founded
in 1969 and based in Sunnyvale, California, AMD provides microprocessors, Flash
memory devices, and silicon-based solutions for our customers in the
communications and computer industries worldwide.
However,
our focus goes beyond integrated circuits and transistors. AMD is committed to
helping our customers — and their customers — take advantage of the phenomenal
capacity of silicon to add value and help differentiate their offerings. To
that end, AMD products are developed with customer needs always in mind and not
for the sake of innovation alone. Stated more plainly, it means that AMD exists
to provide real solutions for real customer problems that exist in the real
world today. AMD refer to this philosophy as “customer-centric innovation” and
it represents the guiding principle behind everything.
AMD
provide the different solutions in: -
· Recommended motherboards.
· Cooling solutions.
· Power supplies.
· Storage devices.
· Chipsets.
· Communication devices.
AMD
PRODUCT — PROCESSORS
AMD
PRODUCT - MIX
AMD has
number of products at their different percentage as their product mix.
Products
|
%age
|
Processors
|
65%
|
Mother
Boards
|
18%
|
Chipsets
|
10%
|
Communication
Devices
|
5%
|
Storage
Devices
|
2%
|
AMD –
LOCATIONS
AMD has
manufacturing facilities in the United States, Europe, Japan and Asia, and
sales offices in major cities around the globe. Founded in 1969 and based in
Sunnyvale, California, AMD had revenues of approximately $2.7 billion in 2002.
A truly global company, AMD derives more than half of its revenues from
international markets. Shares of the company trade on the New York Stock
Exchange under the symbol AMD.
One AMD
Place
P.O. Box
3453
Sunnyvale,
California 94088-3453
(408)
749-4000
TWX:910-339-9280
TELEX:34-6306
AMD
SUPPORT SERVICES
AMD
provides the support services to their consumers, to get the maximum consumer
satisfaction. The services are: --
· After sales services.
· Warranty and credit facility.
· Services by premium provider in each country.
· The download area offers software, drivers,
plug-ins and other utilities for your products,
· Quickly locate a variety of product support
information throughout the Technical Support site.
AMD -
FLASH BACK
Ø May 1, 1969 - AMD incorporates with $100,000.
Ø September 1969 - The company moves to new
headquarters at 901 Thompson Place, Sunnyvale.
Ø November 1969 - First good die emerges from Fab 1,
the Am-9300, a 4-bit MSI shift register.
Ø 1970 - First proprietary product introduced, the
Am-2501.
Ø January 1973 - First overseas manufacturing base in
Penang, Malaysia, in volume production.
Ø 1975 - AMD enters the RAM market with the AM-9102.
Ø April 1987 - AMD and Monolithic Memories Inc. agree
to merge.
Ø March 1991 - AMD introduces the AM386
microprocessor family, breaking the Intel monopoly.
Ø February 1992 - Five-year arbitration with Intel
ends, with AMD awarded full rights to make and sell the entire Am-386 family of
microprocessors.
Ø April 1993 - First members of the Am-486
microprocessor family are introduced.
Ø January 1994 - Compaq Computer Corp. and AMD form
long-term alliance und which Am486 microprocessors will power Compaq computers.
Ø March 10, 1994--Federal court jury confirms AMD’s
right to Intel microcode in 287 math coprocessor trial.
Ø 1997 - AMD introduces AMD-K6 processor.
Ø 1998 - AMD and Celeron announce long-term alliance
to develop copper
Ø 2001—AMD introduces AMD AthlonTM XP
processor.
Ø 2001—AMD introduces AMD Athlon MP dual processor
for servers and workstations.
Ø 2002—AMD introduces first Flash memory device based
on Mirror BitTM architecture.
Ø 2003—AMD introduces AMD OpteronTM
processor for servers and workstations.
Ø 2003—AMD introduces AMD Athlon 64 processor for
desktop and notebook PCs.
Ø 2003—AMD introduces the AMD Athlon 64 FX processor,
enabling cinematic computing on the desktop
WORLDWIDE
LOCATIONS OF THESE COMPANIES
These
companies having the presence over 45 countries but has representatives in
offices around the world. They are: -
Asia
Pacific Region
|
Europe
Middle East & Africa Region
|
Australia
|
Belgium
|
China
|
France
|
Hong
Kong
|
Germany
|
India
|
Ireland
|
Korea
|
Israel
|
Singapore
|
Poland
|
Taiwan
|
Russia
|
Sweden
|
United
Kingdom
|
Latin
America Region
|
North
America Region
|
Chile
|
United
States
|
Brazil
|
|
Costa
Rica
|
Japan
|
Mexico
|
Tokyo
|
Project
Report on Intel Processors Vs. AMD Processors
RESEARCH OBJECTIVES
RESEARCH OBJECTIVES
After the
formulation of the problem for the study and the having the significance of
problem we have the some of the research objectives for that we are doing the
study’ because with out any objective nothing is to be a study report. The
research objectives of this study are as below stated: -
Ø First and utmost findings the consumer and business
buying behavior for Processors.
Ø Perception and awareness level of all companies in
the market.
Ø Determination of customer satisfaction level in
regard to various brands with Intel.
Ø Factor affecting the buying behavior of processors.
Ø Physical distribution of these companies competing
with others.
Ø Difference between these companies in terms of
product attributes.
Ø Find out the consumer and business target groups.
Ø To know the consumer and dealer profile of these
companies customer and dealers.
Ø Identify the problem of consumer and dealer with
these companies.
Ø Taking the suggestions and complaints of the
consumer and dealer.
So that
we are taking these some of the research objectives on which our study is
based.
PRELIMINARY
INVESTIGATION
After
getting through of the research objectives now we go through step of the
preliminary investigation to find out the necessary information to fill out the
objectives of the study. The information expected to be collect on the basis of
the preliminary investigation are: -
Ø The various brands and available companies in the
market.
Ø The various feature of various brands competing
with the Intel
Ø List of all dealer and auth. assembler in New
Delhi.
Ø Various promotional, marketing, advertisements,
sales activity and physical distribution of these companies.
Ø Competition in terms of price and technology
between different brands.
Ø Future marketing plan from point of competition.
Ø List of strategic alliances and premium providers
and their services.
Ø Mapping of buying behavior.
So that to fill out the objectives of study I have
done the preliminary Investigation on overstated defined points and after that
a list of needed information prepared in next chapter.
REVIEW OF EXISTING LITERATURE
To study the buying behavior it necessary to aware
with the market change in few years, because day by day the awareness of the
computers is growing bind along with that the entry of new players in the
market grow rapidly. That has drastically hits the traditional processors
market and makes the many changes in the few years. As to in the processor
market the change is not only due to of competition but along with the change
of technology. To see the market changes in few years we have to go through
with the existing literature of processor market. In the computer studies as to
not of such of studies are done only of few studies were done regarding
computers and their perspectives by foreign as well as by the foreign writers.
So some of the content can be used for this study, the few studies are used
they are: -
Ø DR. S.P Joseph, “Computer and Human — Relation of
IC and Blood”, A.M.K. University, South Africa, 1998.
Ø Louis. E. Frenzel, “Computers — Futures Man By
Man”, Parsons Electronics, USA, 2001.
Ø Dr. A.K. Shiva “Computer Impact over Human lives”,
Banglore University, India, 1998.
Ø Mr. Arun Jain, “Customer Satisfaction Level of
Intel Products”, Trainee at INTEL, G.G.S. University, 2002.
The some of useful and meaningful point of existing
literature for this study are: --
Ø Customers of the processors are not only interested
to the price but they pay more stress towards the advancement of technology for
easy and speedy work.
Ø Computer has made greater impact over human lives
rather than the other technology invention and advancement.
Ø Computer is another name of change, with that in
each one or two years in computers technology changes is not a big and new
thing.
Ø Initially computers only provide the limited range
of services but today we can not think any service without computers.
Ø Till 1960 computers have the presence only in 5
countries around the globe but today approx. each and every country of world
have computers.
So these are the extract of the computer literature
that is useful towards the solution of buying behavior.
FOCUS OF STUDY
Satisfaction is a person felling of pleasure or
disappointment resulting from comparing a products perceived performance in
relation to his or her expectations. So this study mainly focuses on: -
Ø The satisfaction level of customers the study based
on the feedback collected from the filled questionnaire.
Ø Whether the customer is satisfied with the supplied
product and not.
Ø If customer is satisfied up to what extent and if
is not satisfied why. What is the reason behind this?
Ø Factors that affect the buying behavior as well as
the customer satisfaction.
Ø How customer taste and preferences affects the
company marketing strategy.
Ø How company is able to cater the demand and need of
different target groups.
FUTURE SCOPE OF STUDY
This study report has scope of understanding the
different aspects of buying and this can be used in future for further study
for: --
Ø To understand the future demand of consumer and
dealer
Ø To understand the future processor market
characteristics.
Ø For making of better competition strategy in
changing environment.
Ø Future marketing war and promotional plans
decisions.
Ø For the study of future buying behavior affecting
factor prediction.
Ø To check the customer satisfaction and brand
awareness.
Ø Suggestions and complaints can be considered for
future products.
So, those are the points of the future scope this
study, in which this study can be used.
RESEARCH METHODOLOGY
INTRODUCTION
The research is a systematic, collection, recording
and analyzing of data about the problem relating to the marketing of goods and
services, It involves the diagnosis of information needs and the selection of
relevant inter-related variables about which valid and reliable information is
gathered, recorded and analyzed.
This chapter of research methodology of report
consisting of the series of steps of research process for the study “BUYING
BEHAVIOR OF COMPUTER PROCESSORS”. This chapter consisting of the research
process in both the aspect i.e. consumer buying behavior and business buying
behavior for different computer processors. Along with this it explains the all
of the research tools from collection of data till analyzing of collected data.
Sample Size :
Sales Persons : 7
Dealers : 20
Consumers : 55
Sampling Method : Convenience Sampling.
Data Collection : Primary & Secondary Data.
Data Collection
After making of the list of the needed information,
source of data and the sampling plan the next step is taken out for the
collection of data. In this study of the data is collected from primary as well
as secondary data. The details of the source of the data are :
Ø Primary & Secondary Data.
Primary
Data : Primary data are collected with
the help of :
Ø Questionnaire, Survey and feedback form.
Ø Through interviewing of consumer and dealer.
Ø Product supplement and Manual.
Ø Product warranty cards.
Secondary
Data : Secondary data are collected with
the help of :
Ø From the books and journals of Intel.
Ø From the site www.intel.com, www.amd.com
www.computertoday.com
Ø Information from different officials.
Ø From the magazines and newspapers article of Intel
and others.
Analysis Instrument
After identify the variables and other factor on
that basis the data is to be analyzed it is necessary to identify the tools and
instrument through which the analysis of data is to be done and presented. So
that it lead to the meaningful and good results from the analysis. In this
study, we use the following instrument of analysis of data :-
Ø Tables
Ø Graphs and Charts
Ø Ratios
Ø Ranking
Ø Percentage
MACRO Analysis
Ø Most of the owners belongs to the income group of
300,000 and student category but on the other hand dealer have turnover around
Rs. 15,00,000.
Ø 85 % respondents have the PC and on other hand only
5% have the laptop computer own and in that 92 have Intel Based processors.
Ø 97% are aware and performance about the Intel Brand
and only 2% are aware about the AMD Processors.
Ø 90% are overall satisfied with the Intel Processors
but on the other hand AMD have the 5% of the overall customer satisfaction
level.
Ø 74% of the population says that the effective
product education and supplement is to be supplied with the product and 90% of
the Population know about the Intel service providers and overall satisfied
with that.
Ø 92% of the population are strongly agreed that
Intel uses the world best Technology in their processors.
Ø 84% of the population considered the technology
first while purchasing the processors and the consumer perception about speed,
company, technology, after sale service, warranty policy and price is
excellent.
Ø Friends and family members have the more influence
in buying decision.
Ø 95% of the Intel Dealers says that the Intel have
the maximum sale, most population, customer satisfaction than others.
Ø 88% of the dealers are the authorized dealer of
Intel and they deal in genuine Intel Products.
Ø Dealers say our 92% customers are satisfied and
Intel influences the choice of consumers rather than the other brand in the
market.
Ø Dealers says the frequency of visit of Intel
supervisor is mostly 2- 4 days in a week and 80% of the dealer are unsatisfied
with the promotional activities of Intel and provides the marketing support to
big dealers only.
Ø 91% of the dealer grades the Intel as the first
position among other brands.
BUYING BEHAVIOR — FINDINGS
The most
preferred and strong points are observed and find during the study are:
Ø Intel products have the more customers irrespective
of other competitors i.e. AMD.
Ø Intel premium providers are very happy with the
Intel business criteria.
Ø As the advertisement expenses of Intel are very low
but in comparison to others the brand awareness of Intel is very high.
Ø In India Intel is only company that providing the
Laptop products and other accessories up to latest technology and also the
number of range of products in laptop computers rather than other companies
i.e. AMD and Cyrix.
Ø Intel divides its buying behavior consumer and
business buyers in SMB unlike other competitors for facilitating the quality
products and services.
Ø Friends and family members influence respondents
more advertisements have comparatively less influence on buying decision.
Relatives have negligible influence on purchase decision.
Ø Irrespective of price the technology and speed are
most preferred element.
Ø Perception of consumer about the attributes like
product, company, technology is favorable to Intel.
Ø The main problem of consumer is find to be the
price of product irrespective to others competitor i.e. AMD and Cyrix.
Ø The main problem of dealer is find to be that no
advertisement assistance any other sales promotional and discount schemes for
dealers.
Ø The customer satisfaction of Intel consumer and
dealer is remarkable in comparison of other competitors.
RESPONDENT COMPLAINTS
The complaints that are encountered during the
study period from dealer as well as customers in suggestions columns of
questionnaire are: -
Ø The first ever complaint of Intel product is that
price of all product in comparison to other is very high.
Ø Consumer says Intel gives 5-year warranty on their
product but dealers gives only for 1 year.
Ø Number of Advertisement on television is very less.
Ø Intel after sale service towards laptop products is
not satisfactory.
Ø No range available for laptop products in any of
brands.
Ø Intel after sales service is not satisfactory.
Ø Procedure for replacement of product is very
lengthy and it takes lots of time.
Ø Service cost of premium provider is very costly and
not satisfactory up to cost.
Ø Dealer says any company does not give the
advertisement assistance.
Ø Intel attitude towards sub — dealer is not up to
remark.
Ø Dealer says that sales and promotional activities
are not satisfactory.
RECOMMENDATIONS
As the recommendations that are given by the dealer
and consumer in suggestions columns of questionnaire for Intel are: -
Ø As price is most preferred attribute, so prices of
product should be reduced as to make price competitive.
Ø After sales service should be improved, by the
arrangement of authorized service centers and dealers.
Ø More advertisement should be given on television,
newspapers etc. and based on children’s and family members.
Ø The Company should provide promotional schemes
& discount scheme to satisfy the consumers.
Ø Advertisement for business buyers should be given
and advertisement assistance should be given to dealers.
Ø Service of premium providers should be in reach of
each user by reducing the prices and more service centers should be opened.
Ø Intel should sponsors the T.V. programs, films and
public services to promote the brand.
Ø The company should promote its brands so that the
target consumers hear its name about the technology.
Ø The number of Authorized whole seller and dealer
should be increased.
Ø The more support should be given to authorized
assemblers.
LIMITATIONS OF STUDY
Though every effort was put in to make this report
authentic in every sense, yet there were few factors, which might have their
influence on the final report. Hence limitations of the study are: -
Ø This study is based on the primary data and
observations; hence the probability of personal bias cannot be over rule.
Ø Limited time is also a limitation due to much of
the dealer and target consumers are not to be surveyed.
Ø This study is conducted only in some part of Delhi
due to of limited time constraints, so that results are confined to that area
only.
Ø Data could not be collected correctly as sometimes
respondents did not respond seriously to the questions an d their response may
not reflect the real picture.
Ø Some times the dealers does not respond correctly
due to of business time and due to of ill mood for conversation but tries to
make possible and unbiased. Respondents, no matter, how honest they, normally
do not exhibit their attribute and this kind of study retains such limitations.
Ø In-co-operation of few dealers and consumers is
another limitations of the study.
Ø Major limitations number of respondent was very
small which may not be true representative of population.
CONCLUSION
Ø In Delhi near about all dealers and retailer of
computer hardware deals in Intel Processor.
Ø Latest Technology and speed are the first attribute
of choice of consumer and dealers.
Ø All companies divides its buying behavior consumer
and business buyers in SMB unlike other competitors for facilitating the
quality products and services.
Ø Dealer says if promotional activities and
advertisements are to be increased then sale can be increased.
Ø Discount schemes and gifts should be introduced for
big Dealers.
Ø Credit period should be allowed.
Ø Consumer buyer decision mainly influenced by the
friends and already user views.
Ø Mostly consumers are interested in buying the
computers during budget time.
Ø Most of Intel based PC and laptop are happy with
their performance.
Ø Most of consumers are waiting for the other range
of processors.
Ø Most of the consumer preferred the technology and
speed first rather than the price and advertisement.
Please Tick (ü) on Choice: -
QUESTIONNAIRE – CONSUMER
1) Do You
Own A Computer?
A) Yes B)
No
2) If No
— Which Processor Based Computer Would You Like To Purchase
A) Intel B) Celeron C) Cyrix D)
AMD
And Specify Why
___________________________________________.
3) If Yes
Please Specify Type of Computer?
A) PC B) Notebook C) Server
4) For
Whom Did You Buy PC?
A) Personal B) Spouse C) Children
5) Which
PC Do You Own?
A)
Assembled B) HCL C) HP D) Acer
6) Which
Processor Your Computer Own?
A) Intel
B) Celeron C) Cyrix D) AMD
7) Specify Why This
___________________________________________.
8) Which
processors uses The World Best Technology In Their Products
A) Intel B) Celeron C) Cyrix D)
AMID
9)
Performance Of Your Computer With above specified Processors Is
A)
Excellent B) Very Good C) Good D) Poor E) Fair
10) Have
You Ever Avail Service Of any processors Premium
A) Yes B)
No
If Yes Specify Name
_______________________________________
11)
Product Education And Supplement With The Product.
A) Manual
B) Warranty Card
C) Credit
Facility D) All Mentioned
12) Would You Recommend Any Person To Purchase
which Processor?
Specify Name
______________________________________________.
13) Which
Factor You Consider Most While Purchasing A Processor
A) Price B) Speed C) Company
image D) Technology
14) What is Your Perception About
The Following Factor of computer Processors.
Factor
|
Excellent
|
Good
|
Poor
|
Can’t
Say
|
Price
|
||||
Speed
|
||||
Company
Name
|
||||
Technology
|
||||
After
Sale Service
|
15) How
Did You Came To Know About different brands of processors.
A)
Friends B) Family C) Advertisements D) Dealer
16) What is The First Word That
Comes In Your Mind When You Hear About any processors brand.
__________________________________________________________
17) Do You Remember Any processors Advertisement
A) Yes B)
No
If Yes:—
A) Intel
B) Celeron C) Cyrix D) AMD
Also Specify Media
_____________________ Place _______________
18) Do
You remember The Punch Line of any processors brand
A) Intel
B) Celeron C) Cyrix D) AMD
Specify
___________________________________________________.
19) Any Suggestions And Complaints
Respondent
Profile —
First
Name _________________ Last Name ________________ Age _______
Address
______________________________________________________ City _________________
Pin _______________________________________
Phone No
______________ Mobile No _____________ E-Mail ID __________
Profession
A)
Student B) Business man
C)
Service man D) Self Employed
Annually
Family Income ( More than)
A)
100,000 B) 150,000 C) 200,000 D) 300,000
Signature
1) Are
You
A) Dealer
B) Sub Dealer C) Retailer D) Sub Retailer
2) Which
Brand Of Processor Based Computer or Processor Do You Deal
A) Intel B) Celeron C) Cyrix D) AMD
3) Which
Brand Of Processor Based Computer or Processor is Popular, Most Demanded
A) Intel B) Celeron C) Cyrix D) AMD
4) Why It
Is Popular Or Demanded Most?
Please Specify
_____________________________________________.
5) Which
Type of PC Do You Own?
A) Assembled B) HCL C) HP D) Acer
6) Are
You Authorized Assembler Of any processor brand
A) Yes B) No
If “YES “please specify
A) Intel
B) Celeron C) Cyrix D) AMD
7) Are
You Authorized Assembler Of any Assembled PC
(if Yes
Then Specify )
A) HCL B) HP C) Acer
8) Which
Processor Have the Maximum Sale At To Your Shop?
A) Intel B) Celeron C) Cyrix D) AMD
9) Your
Opinion About The Performance Of Computer With computer Processors is
A) Excellent B) Very Good C) Good
D) Poor
E) Fair
And Which
A) Intel B) Celeron C) Cyrix D) AMD
10) Rank
The Following Brand Of Processor As To Your Perception
(From A to D)
11)
Please Specify To Which fou Influence The Choice Of Customer
A) Intel B) Celeron C) Cyrix D) AMD
12) The
Choice Of Customer Towards Branded System
A) Always
B) Some Times C) Mostly D) Never
13) Which Factor You and Customer
Consider Most While Purchasing A Processor
A) Price
B) Speed C) Company Image D) Technology
14)
Frequency Of Visit Of any brand Supervisor (In a Week)
A) 1—2 B) 2—4 C) 4—5 D) 5—6
And Whom
A) Intel B) Celeron C) Cyrix D) AMD
15) Which
Provides You Necessary Marketing Material
A) Intel
B) Celeron C) Cyrix D) AMD
16) If
Yes Please Specify
A) Board
B) Hoarding C) News Paper ad Support
D) Glow Sign Board E) Pamphlets F) Other
17) Which
Provides You Ever Any Promotional Schemes
A) Intel B) Celeron C) Cyrix D) AMD
18)
Please Specify Type _______________________________________.
19) Would
You Recommend Any Person To Purchase Which Processor?
A) Intel B) Celeron C) Cyrix D) AMD
20) Any
Suggestions And Complaints
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Data Analysis
Profession
of Respondents
Response
|
Student
|
Business
Man
|
Service
Man
|
Self
Employed
|
%age
|
36
|
22
|
17
|
25
|
Inference : Most of the consumers of the
computers are students.
Income of
Respondents
Response
|
100000
|
150000
|
200000
|
300000
|
%age
|
18
|
15
|
22
|
45
|
Inference
: Most of the consumers belongs to Income Group of more than 300000.
Which
type of Computer Respondents Own :
Response
|
PC
|
Server
|
Laptop
|
%age
|
85
|
10
|
5
|
Inference : Most of the consumers own the
PC Computer.
Which
processor based PC Respondents Own :
Response
|
Intel
|
Celeron
|
Cyrix
|
AMD
|
%age
|
92
|
1
|
2
|
5
|
Inference
: Most of the consumers own the Intel Processor Based PC.
Which
Processor based Laptop Respondents Own :
Response
|
Intel
|
Celeron
|
Cyrix
|
AMD
|
%age
|
98
|
0
|
0
|
2
|
Inference : Most of the consumers own the
Intel Processor Based Notebook Computer.
Respondent’s
awareness and performance about Different Brands :
Response
|
Intel
|
Celeron
|
Cyrix
|
AMD
|
%age
|
97
|
0
|
1
|
2
|
Inference
: Awareness and preferences about Intel is more than others.
Overall
Performance and satisfaction of your computer with Intel PC is :
Response
|
Excellent
|
V.Good
|
Good
|
Poor
|
%age
|
90
|
6
|
4
|
0
|
Inference : Most of the consumers are
satisfied with their Intel Based Computer.
Overall
performance and satisfaction of your computer with AMD Based PC.
Response
|
Excellent
|
V.Good
|
Good
|
Poor
|
%age
|
10
|
40
|
20
|
30
|
Inference
: Most of the consumers are satisfied with their AMD Based Computers.
